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About Aso

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). If you are new to app store optimization, it is actually likely to be a more familiar approach to your businesses online marketing than you may initially think. There are in fact quite a few overlaps in approach between traditional search engine optimization (SEO) and ASO – something I’ll cover in more detail in the next section.