A great logo is simple, appropriate, connects with the qualities of your company, conveys the intended message, and is relevant to the target audience. Have you also noticed that you can see excellent logo designs from a great distance? Take for example: McDonald’s, Nike, Walmart, Sears, Apple, Hertz, and 7 Eleven. These logos work well in different sizes on a variety of mediums. So, it’s no surprise that companies spend millions of dollars developing their identity and branding it everywhere. Creative and effective logo designs have made companies more distinguishable and memorable. So make sure you apply these logo design principles (in no particular order): SIMPLE, VERSATILE, MEMORABLE, RELEVANT. Remember that saying, that there aren’t any second first impressions? Everything you have that was designed essentially is your first impression. It sets the kind of relationship you’re building with your prospects.
Graphic Matter approaches each client project with creativity and pragmatism, developing the “best fit” design solution for your marketing goals and budget.